Show your prospects that you understand their sector by referring to the specific problems they face (and which you can help them solve) in your email. Writing to financial services companies? Mention issues particular to them. Use this option to tailor your marketing messages to specific sectors. When to select mailing lists and email lists by industry See Electric Marketing's map of UK postcodes to help you define your targets using geographical selections. If you sell something that requires a presentation during the purchasing process, buy a mailing list of companies based in the same area or along the same motorway so that you don't waste time zig-zagging around the country. Start with companies local to you and work your way outwards.
If you have a big and general target market, then break down your target market geographically. Use this selection if your clients have to be local to you or if you are planning to invite people to an event (best not invite finance directors in Edinburgh to a breakfast seminar in Brighton). When to select mailing lists and email lists by geography Selections are usually geographical (postcode, county or town), job title (eg managing director, marketing manager, IT manager), company size (by annual sales or by number of employees) or by industry sector (eg food & drink, retailing, business services, insurance). Most list suppliers offer 'selections', which means ways you can break down vast databases into small useable chunks that fit your business. This guide focuses on business mailing lists and b2b marketing ie marketing campaigns to businesses. Usually only list brokers will offer both types of mailing list. This guide aims to help you through the maze, explaining terms used and offering advice to ensure that you buy the right list for your campaign.įirstly, are you targeting businesses (people at work) or consumers (people in their homes)? The mailing list market splits between these two sectors as there are different laws for each type of list. With around 50 list owners and list brokers offering email lists and mailing lists in the UK, choosing what's best for your campaign can seem daunting.
#BUY MAILIST WORLDXIDE HOW TO#
How to buy a mailing list for direct mail, telemarketing & email campaigns Here's Electric Marketing's guide to Legitimate Interests Assessments.
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